Moving Supplies Company Grows Internationally with SEO and Website Development
Industry: Moving Supplies and Franchising
A company offering eco-friendly moving solutions with reusable plastic moving boxes set out to expand its franchise network across multiple countries. By working with Maverix Marketing, the company developed a comprehensive website and SEO strategy that drove significant growth in organic traffic and franchise inquiries.
Buyer Persona:
Homeowners and renters aged 25-50 looking for convenient, eco-friendly moving solutions.
Entrepreneurs interested in franchise opportunities within the moving and storage industry.
The Story of Expansion
This company revolutionized the moving industry with a sustainable alternative to cardboard boxes. With aspirations to grow their franchise globally, the company required an online presence that could not only attract customers but also support franchise operations.
The Challenge of Scaling an International Franchise
To expand effectively, the company needed a high-performing website with e-commerce capabilities, corporate resources, and franchise management tools. The site also needed to be optimized for SEO to increase visibility and generate leads across multiple countries.
Why the Moving Supplies Company Chose Maverix Marketing
The company chose Maverix Marketing because of their expertise in SEO and website development. They were confident Maverix Marketing could deliver a powerful and functional site that would grow their online visibility and generate new business opportunities.
How Maverix Marketing Responded
Maverix Marketing worked on a comprehensive 18-month project that included the following:
Website Development: Developed a robust site with e-commerce, corporate, and franchise management capabilities.
Backend Development: Ensured a seamless user experience and smooth franchise operations with heavy backend development.
SEO Optimization: Integrated an SEO-friendly content management system (CMS) to improve search rankings.
Lead Generation: Optimized a lead magnet to attract and convert users interested in the franchise.
The Results
As a result of these efforts, the company’s organic traffic soared to over 100K visitors per month. Their optimized website streamlined customer orders and provided franchisees with the tools needed to manage their operations efficiently. This surge in visibility and lead generation fueled the company’s expansion into new markets across multiple countries.